
Sony products have always come at a premium but things may be about to get a whole lot worse as the company has confirmed plans to raise the prices on UK products by up to 33%.
The move by the consumer electronics giant flies in the face of tough trading conditions for retailers and cash-strapped consumers but, Sony said the weakening Sterling has forced its hand. Gamers may sigh with relief though as the price hikes will not be applied to the PS3.
A Sony spokesman told The Telegraph:
“Sony UK can confirm that in the past 48 hours it has communicated to its trade channel that due to adverse changes in the Yen/Euro & Euro/Pound exchange rate over the last six months, and with this uncertainty set to continue into 2009, Sony will increase the trade price of a number of products over the coming months.”
“The precise level of price increases has not yet been agreed, but it is likely that the vast majority of products affected will see increases of significantly less than 33 per cent. As these testing trading conditions continue, Sony does not believe that it will be alone in taking this form of action.”

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